New wire service Tradeclips will enable local and regional papers to develop online video content

Tradeclips has been developed under the Wirefast umbrella, which also includes the Newslink picture and wire service.

Business development manager Iain Fleming said of the service, "what it is going to do is allow local papers already doing video to ramp up video without a large amount of extra expenditure".

The application is designed to attract a broad spectrum of the media and PR communities, but it presents particularly exciting possibilities for the more modest papers to make their online ventures more visually sophisticated. Local papers are normally limited in the amount of multimedia that they can put onto their sites, due to expensive storage and hosting fees. Given the increasing size of such files, moreover, such publications tend not to have a sufficient infrastructure to manage them. To avoid these costs, some online editions have created their own You Tube channels to broadcast video content. This, however, according to HoldtheFrontPage, detracts traffic from the paper's own site and limits its capacities to monetise material.

The service, however, will enable publishers to reassert control over their content, providing an application to manage and store sophisticated content at a relatively low cost. It will also help subscribers to participate in the sharing of content and syndication.  The past year has evidently been a time of great innovation in the development of online applications for news providers, which could potentially be harnessed to great effect by local and regional newspapers. 

Source: HoldtheFrontPage.co.uk