Personalized news gains traction (and funding)
Posted by Lauren Drablier on January 13, 2009 at 4:13 PM
In the wake of RSS feed aggregator, Newsgator's announcement that it just secured $10 million sixth-round funding, its highest revenue gain ever, begs the question as to how it was able to receive such an amount while most of the news industry is struggling to stay alive.
Personalized news is growing, according to a Zatso study, "A View of the 21st Century News Consumer," seventy-five percent of those who responded said "said that they wanted news on demand and nearly two out of three wanted personalized news." The survey also revealed that most people like to control the news they see. According to respondents, they are "better equipped to select what they want to see than a professional editor."
Personalized news is growing, according to a Zatso study, "A View of the 21st Century News Consumer," seventy-five percent of those who responded said "said that they wanted news on demand and nearly two out of three wanted personalized news." The survey also revealed that most people like to control the news they see. According to respondents, they are "better equipped to select what they want to see than a professional editor."
Many believe that personalized news pay be the key to newspaper's success or failure, while others remain doubtful about the possibilities. A number of websites that offer personalized news have recently launched while bigger names in the news industry such as the BBC, Sky News and USA Today have all launched websites that allow users to personalize them.
Source: PaidContent, Alibaba.com
Source: PaidContent, Alibaba.com
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2009%2F01%2Fpersonalized_news_gains_traction_and_fun.php&bodytext=In the wake of RSS feed aggregator, <a href="http://www.newsgator.com/"><b>Newsgator's</b></a> announcement that it just <a href="http://www.paidcontent.org/entry/419-newsgator-secures-10m-sixth-round-funding-39m-raised-to-date/">secured $10 million sixth-round funding</a>, its highest revenue gain ever, begs the question as to how it was able to receive such an amount while most of the <a href="http://www.editorsweblog.org/newspaper/2008/12/us_perfect_storm_in_economy_has_tribune.php">news industry is struggling to stay alive</a>.<br /><br /><form mt:asset-id="1904" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/newsgator.jpg"><img alt="newsgator.jpg" src="http://www.editorsweblog.org/newsgator-thumb-160x40.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="40" width="160" /></a></form>Personalized news is growing, according to a <b>Zatso</b> study, "<b>A View of the 21st Century News Consumer</b>," seventy-five percent of those who responded said "said that they wanted news on demand and nearly two out of three wanted personalized news." The survey also revealed that most people like to control the news they see. According to respondents, they are "better equipped to select what they want to see than a professional editor."<br /> <div><br /></div>&title=Personalized news gains traction (and funding)){kind=link}
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