US: World Economic Forum uses social media to promote

Posted by Rosemary D'Amour on December 16, 2008 at 10:25 AM
The World Economic Forum is using several social media tools to promote and coordinate discussion for its annual meeting in Davos-Klosters in January 2009, according to the Guardian.

WEF has launched tools on Twitter, Facebook, MySpace and an OpenForum wiki for discussion, as well as a photo group on Flickr and videocasts and press conferences on their Web site and Mogulus and Qik.  

The tools invite web users to "discuss key issues on the economy, US politics, business ethics and the environment" in the weeks leading up to the forum.

The forum has also opened a YouTube channel for the second year and will broadcast some of the most popular comments during sessions at the meeting.  

The first year of the forum's social media initiative was a success, with more than five million video views and responses from leading politicians such as Israeli president Shimon Peres and former US secretary of state Henry Kissinger.

Source: Guardian via EJC

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