US: New York Times Co. launches hyper-local site for Boston.com
Posted by Lauren Drablier on December 12, 2008 at 9:23 AM
The New York Times Co. has launched a new site, part of Boston.com, which is designed as a "pilot for hyper-local sites in towns and cities of greater Boston."
The new hyper-local community site that was launched is for the town Newton, Massachusetts and provides access to news, information and local resources.
The new hyper-local community site that was launched is for the town Newton, Massachusetts and provides access to news, information and local resources.
According to Robert Kempf, vice president of Boston.com, "Each of the Boston.com community sites will be a digital town center where residents can learn about what's happening in their town, contribute helpful information, and share their views. The sites also provide a new cost-effective advertising opportunity for local businesses to reach a very targeted audience within a highly interactive environment."
The launch highlights the direction that many online news sources are taking by providing more local content.
Source: The New York Times Co.
The launch highlights the direction that many online news sources are taking by providing more local content.
Source: The New York Times Co.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F12%2Fus_new_york_times_co_launches_hyperlocal.php&bodytext=<b>The New York Times Co</b>. has launched a new site, part of <a href="http://boston.com/"><i>Boston.com</i></a>, which is designed as a "pilot for hyper-local sites in towns and cities of greater Boston."<br /><br /><form mt:asset-id="1657" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/Newton.jpg"><img alt="Newton.jpg" src="http://www.editorsweblog.org/Newton-thumb-190x140.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="140" width="190" /></a>The new hyper-local community site that was launched is for the town <a href="http://www.boston.com/yourtown/newton/">Newton, Massachusetts </a>and provides access to news, information and local resources.<br /> </form><div><br /></div>&title=US: <b>New York Times Co.</b> launches hyper-local site for <b><i>Boston.com</b></i>){kind=link}
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