US: "CNN Newspaper Summit" meeting a pitch for editors
Posted by Rosemary D'Amour on December 1, 2008 at 9:43 AM
One month after its initial trial period, a meeting of about 30 editors will be held in Atlanta to hear about CNN's wire service.
CNN has made plans to broaden its service to provide coverage of national, international and possibly local events "on a smaller scale and at a lower cost" than the Associated Press, according to Editor and Publisher.
CNN has made plans to broaden its service to provide coverage of national, international and possibly local events "on a smaller scale and at a lower cost" than the Associated Press, according to Editor and Publisher.
CNN Worldwide, known for its television reporting, does not currently have "relationships" with newspapers, according to president Jim Walton; although their online portal is one of the most widely read news services.
The meeting, Walton said, named the "CNN Newspaper Summit," will be a "get-to-know-you" event.
The service, if successful, could be a competitor to the AP, currently the "largest news-gathering operation in the world," and perhaps even supplement existing AP offerings.
The meeting will have to "convince editors that the [wire service] can offer something that is well outside its broadcast expertise," as well as a cheaper alternative to current wire services such as the AP, Reuters or Bloomberg.
President and chief executive of the AP Tom Curley described the biggest challenges facing the news service as financial decline for both the economy and newspapers, which has already forced several subscribers to leave the service, and "customers becoming competitors," specifically, CNN.
CNN's expansion "at a time of severe cutbacks across the media industry" has sparked several possible clients.
Benjamin J. Marrison, editor of The Columbus Dispatch in Ohio, who has announced the paper is leaving the AP's service because of the cost, said that the project has "a lot of potential," and was going to the meeting to "understand it better."
Source: Editor and Publisher
See also: US: CNN offers wire service to newspapers
The meeting, Walton said, named the "CNN Newspaper Summit," will be a "get-to-know-you" event.
The service, if successful, could be a competitor to the AP, currently the "largest news-gathering operation in the world," and perhaps even supplement existing AP offerings.
The meeting will have to "convince editors that the [wire service] can offer something that is well outside its broadcast expertise," as well as a cheaper alternative to current wire services such as the AP, Reuters or Bloomberg.
President and chief executive of the AP Tom Curley described the biggest challenges facing the news service as financial decline for both the economy and newspapers, which has already forced several subscribers to leave the service, and "customers becoming competitors," specifically, CNN.
CNN's expansion "at a time of severe cutbacks across the media industry" has sparked several possible clients.
Benjamin J. Marrison, editor of The Columbus Dispatch in Ohio, who has announced the paper is leaving the AP's service because of the cost, said that the project has "a lot of potential," and was going to the meeting to "understand it better."
Source: Editor and Publisher
See also: US: CNN offers wire service to newspapers
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