US: Yahoo! prepares website and servers for heavy traffic tonight
Posted by Rosemary D'Amour on November 4, 2008 at 12:45 PM
Heavy traffic is expected for online search engines November 4, leading sites like Yahoo News to prepare its web servers for the influx.
The Internet has become one of the major sources for news, and Yahoo has chosen to treat election night "as a prime programming occasion."
The Internet has become one of the major sources for news, and Yahoo has chosen to treat election night "as a prime programming occasion."
The election year has sparked the highest traffic records in Yahoo's history. The election will "dominate Yahoo's homepage" on Tuesday. Most of Yahoo's news material comes from the Associated Press, and "third-party partners like ABC News and The Politico, " and will rely on these news sources for updated information during the election. However, links to Yahoo's news will be at the top of search results.
The online genre has introduced and "refined" new ways to track the election, "putting the data in the hands of the audience," according to Liz Lufkin, senior director for front page content at Yahoo.
Interactive maps will allow users to view and manipulate anticipated results of the Electoral College, in addition to streaming live video. Yahoo will provide users with a "Political Dashboard" to construct "red- and blue-state outcome and see how they match up to prior elections."
Although television usually achieves the highest ratings on the night of an election, Internet sites have bigger hits the morning after.
Yahoo's page views spiked from 80 million on election night to 142 million on November 5, 2004. Yahoo is expecting at least twice as many hits in 2008.
Source: New York Times
The online genre has introduced and "refined" new ways to track the election, "putting the data in the hands of the audience," according to Liz Lufkin, senior director for front page content at Yahoo.
Interactive maps will allow users to view and manipulate anticipated results of the Electoral College, in addition to streaming live video. Yahoo will provide users with a "Political Dashboard" to construct "red- and blue-state outcome and see how they match up to prior elections."
Although television usually achieves the highest ratings on the night of an election, Internet sites have bigger hits the morning after.
Yahoo's page views spiked from 80 million on election night to 142 million on November 5, 2004. Yahoo is expecting at least twice as many hits in 2008.
Source: New York Times
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