US: Washington Post plans post US election strategy

Posted by Lauren Drablier on November 3, 2008 at 8:48 AM
The Washington Post has announced plans to launch a new section on its website and within its print edition next year dedicated to "expanded, deeper and more sophisticated coverage of the central institution in this town, the federal government."

According to Marcus Brauchli, executive editor of The Post, the print and online coverage aims to become "a must-read for the hundreds of thousands of government workers and contractors who live and work here and around the country."
Brauchli said that the coverage for this section will require more collaboration between the online and print editions. Brauchli said that by combining the "reportorial, multimedia, design and editing skills of both newsrooms, to produce a lively and comprehensive array of news, analysis, blogs, video, interactive features, live discussions, games, advice and aggregation from other web sites."

"We hope this pioneering effort will serve as a model for future integration of our newsrooms under a single, shared vision that expresses itself on multiple platforms," Brauchli stated.

Source: The New York Observer

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