US: Influential TV star Oprah endorses Kindle and drives up traffic
Posted by Lauren Drablier on November 3, 2008 at 1:43 PM
On October 24, Oprah Winfrey endorsed Amazon's electronic reader, the Kindle. As a result, Amazon's website has seen a surge in traffic and the blogs are all buzzing about it.
According to Ad Age, Amazon.com saw web-page visits increase by 6% on the 24th. Eighty percent of blog posts about the Kindle since the 23rd have mentioned Oprah's endorsement and there was a 479% jump in search traffic for the word "kindle" after the show.
In addition, there was a 15,458% bump in web traffic from Oprah.com to Amazon.com between October 23rd and October 24th.
Source: Advertising Age
According to Ad Age, Amazon.com saw web-page visits increase by 6% on the 24th. Eighty percent of blog posts about the Kindle since the 23rd have mentioned Oprah's endorsement and there was a 479% jump in search traffic for the word "kindle" after the show.In addition, there was a 15,458% bump in web traffic from Oprah.com to Amazon.com between October 23rd and October 24th.
Source: Advertising Age
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F11%2Fus_the_power_of_an_oprah_endorsement.php&bodytext=On October 24, <a href="http://www.oprah.com/index"><b>Oprah Winfrey</b></a> endorsed <b>Amazon's </b>electronic reader, the<b> Kindle</b>. As a result, Amazon's website has seen a surge in traffic and the blogs are all buzzing about it.<br /><br /><form mt:asset-id="945" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/images.jpg"><img alt="images.jpg" src="http://www.editorsweblog.org/images-thumb-125x150.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="150" width="125" /></a></form>According to <a href="http://adage.com/digital/article?article_id=132194"><b>Ad Age</b></a>, Amazon.com saw web-page visits increase by 6% on the 24th. Eighty percent of blog posts about the Kindle since the 23rd have mentioned Oprah's endorsement and there was a 479% jump in search traffic for the word "kindle" after the show.<br /><br />In addition, there was a 15,458% bump in web traffic from Oprah.com to Amazon.com between October 23rd and October 24th.<br /><br />Source: <a href="http://adage.com/digital/article?article_id=132194">Advertising Age</a><br /><br /> <div><br /></div>&title=US: Influential TV star <b><i>Oprah</b></i> endorses Kindle and drives up traffic){kind=link}
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