US: New media boost from Presidential election
Posted by Katherine Thompson on November 4, 2008 at 12:45 PM
News and political websites have seen a surge in traffic as a result of the US election.
Politico.com has seen a 219% increase in unique users year on the year according to the ratings company Nielsen. The websites of the LA Times, Wall Street Journal, New York Post, Boston Globe, ABC and Fox News are up approximately 100%, and the New York Times, Google News and MSNBC Digital Network have seen traffic increase by around 40%.
"The web lends itself to immediacy, so when people have a passionate and visceral reaction to something they see, and they're thinking about it, they can go right to a website," says Chuck Schilling, the research director for agency and media analytics at Nielsen.
The question is, will these new users hang around after the election?
Source: Guardian Media
Politico.com has seen a 219% increase in unique users year on the year according to the ratings company Nielsen. The websites of the LA Times, Wall Street Journal, New York Post, Boston Globe, ABC and Fox News are up approximately 100%, and the New York Times, Google News and MSNBC Digital Network have seen traffic increase by around 40%.
"The web lends itself to immediacy, so when people have a passionate and visceral reaction to something they see, and they're thinking about it, they can go right to a website," says Chuck Schilling, the research director for agency and media analytics at Nielsen.
The question is, will these new users hang around after the election?
Source: Guardian Media
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