US: Attention span growing due to online video
Posted by Lauren Drablier on November 6, 2008 at 2:40 PM
Contrary to what many may believe, attention span for online video is growing longer. The reason for this, according to The New York Times, is because viewers get to watch videos on their own schedule and pick what kind of content they wish to see.
Internet users are also branching out as far as video content is concerned. According to the NYT, on the WashingtonPost.com, the most popular video content has been political coverage.
Sites hosting video content, such as Blip.TV, have seen their average video length increase by about two minutes in the last year.
Internet users are also branching out as far as video content is concerned. According to the NYT, on the WashingtonPost.com, the most popular video content has been political coverage.
Sites hosting video content, such as Blip.TV, have seen their average video length increase by about two minutes in the last year.
Studies have also shown that viewers usually jump around videos in a "non-linear way", thus leading video providers to present a wide range of options of what to watch after a video is finished.
The NYT predicts the Internet will reverse the dumbing down of audiences that was caused by television because people will be able to watch more topics that interest them and be able to control how much or how long they watch programs and news for.
Source: The New York Times Bits Blog
The NYT predicts the Internet will reverse the dumbing down of audiences that was caused by television because people will be able to watch more topics that interest them and be able to control how much or how long they watch programs and news for.
Source: The New York Times Bits Blog
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