UK: New editor announced for Guardian.co.uk
Posted by Rosemary D'Amour on November 7, 2008 at 10:57 AM
Janine Gibson was appointed to the newly created position to oversee the "day-to-day content management of Guardian.co.uk," setting ambitions to move beyond search engine optimization (SEO) and print deadlines.
Leaving her former post as head of G3 and MediaGuardian editor-in-chief, Gibson is also going to work toward coordinating "related content in one place."
Getting content to the user is priority number one. The election and Olympic coverage were good trials for Gibson's team to learn "navigational" issues online.
Leaving her former post as head of G3 and MediaGuardian editor-in-chief, Gibson is also going to work toward coordinating "related content in one place."
Getting content to the user is priority number one. The election and Olympic coverage were good trials for Gibson's team to learn "navigational" issues online.
The website will be organizing its material by "looking at it from the users' perspective," and Gibson added, "a newspaper site now needs to look beyond SEO."
"When you track people running round the site, you realize it's no good doing 500 things if you're not telling people about the 500 things, and they're not in a central place," Gibson told Journalism.co.uk.
The team will be changing to a new 'pod' arrangement, which will "compliment the nature of online publishing" by having vertical teams.
The website is also looking at "keywording" in stories, which have "helped bring related content together on the site."
Gibson will continue to "breakdown the distinction between print and online," and changing "the schedule for when material goes live online."
When the site releases content is also important for Gibson's vision, as a "large proportion of its traffic comes from the homepage."
Source: Journalism.co.uk
"When you track people running round the site, you realize it's no good doing 500 things if you're not telling people about the 500 things, and they're not in a central place," Gibson told Journalism.co.uk.
The team will be changing to a new 'pod' arrangement, which will "compliment the nature of online publishing" by having vertical teams.
The website is also looking at "keywording" in stories, which have "helped bring related content together on the site."
Gibson will continue to "breakdown the distinction between print and online," and changing "the schedule for when material goes live online."
When the site releases content is also important for Gibson's vision, as a "large proportion of its traffic comes from the homepage."
Source: Journalism.co.uk
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