UK: Businesses to spend more on social media in 2009
Posted by Rosemary D'Amour on November 27, 2008 at 2:38 PM
Businesses will use more blogging, community sites and user-generated content in 2009 in an effort to "boost customer engagement," according to the third annual Online Customer Engagement report.
The research examines the "likely impact of a worsening economic environment on customer behavior and psychology."
The rise in investment in social media comes as "51% of companies say that the economic crisis has caused them to place greater focus on customer engagement," the study says. 45% have "defined" customer engagement strategies in place, however.
More companies are using tactics such as blogging, user reviews and on-site video to engage customers, head of research at E-consultancy Linus Gregoriadis said, and are "pulling only those levers which are most appropriate for their business model and customers."
Source: Brand Republic
The research examines the "likely impact of a worsening economic environment on customer behavior and psychology."
The rise in investment in social media comes as "51% of companies say that the economic crisis has caused them to place greater focus on customer engagement," the study says. 45% have "defined" customer engagement strategies in place, however.
More companies are using tactics such as blogging, user reviews and on-site video to engage customers, head of research at E-consultancy Linus Gregoriadis said, and are "pulling only those levers which are most appropriate for their business model and customers."
Source: Brand Republic
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