WAN Amsterdam Conferences: Will there be text in the future?

Posted by Katherine Thompson on October 15, 2008 at 2:46 PM
Will there be text in the future? The Director of Strategic Planning and Partnerships at Agence France-Presse, Eric Scherer, is forecasting a future where graphic images, video and photos will tell the story rather than text.

IMG_9389.jpgIn an interview with the Editors Weblog, Scherer said that for the Internet, text would play a less important role. Scherer believes that graphics tell the story much more successfully than text, his example when explaining his theory is the credit crunch. As the crisis unfolded, the charts and graphs used by many publications to simplify this complicated story were actually frequently more useful in explaining the financial markets collapse then the accompanying text. He is not forecasting the death of text, but saying that with readers having less time in our modern fast-paced world, image tools will become increasingly central to the media industry.

Photos by Emiel Muijderman


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