US: Tribune Co. announces plans to market mobile content
Posted by Lauren Drablier on October 21, 2008 at 1:09 PM
Tribune Media Services, the Tribune Company's licensing division has announced an agreement with Vibes Media to bring content to the mobile market.
Vibes Media is a provider of interactive text message and mobile content marketing.
Vibes Media is a provider of interactive text message and mobile content marketing.
Through the deal with Tribune Co., mobile users will have access to the
same editorial content that is published in print and online.
According to BusinessWeek, "content providers for the mobile catalog feature legendary figures such as Garrison Keillor, Dave Barry, Wolfgang Puck, Rick Steves, Arianna Huffington, Linda Black, Henry Kissinger and Carl Hiaasen, among many others."
Subscribers will also be able to receive daily news alerts, jokes, horoscopes and quotes.
According to Rohan Deuskar, director of innovation at Vibes Media, "this is the first time that a catalog of this quality and depth is being made available for a mobile audience."
Sources: MediaPost, BusinessWeek
Subscribers will also be able to receive daily news alerts, jokes, horoscopes and quotes.
According to Rohan Deuskar, director of innovation at Vibes Media, "this is the first time that a catalog of this quality and depth is being made available for a mobile audience."
Sources: MediaPost, BusinessWeek
Related Entries
- Qatar: Al Jazeera teams up with Sony Ericsson to provide RSS feeds
- US: USA Today launches iPhone application
- US: Local papers reducing Washington reporting
- Opinion: Do newspapers matter anymore?
- Opinion: Professors find Tribune failing unique, not a trend
0 TrackBacks
Listed below are links to blogs that reference this entry: US: Tribune Co. announces plans to market mobile content.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7838
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F10%2Fus_tribune_co_announces_plans_to_market.php&bodytext=<b>Tribune Media Services</b>, the <b><a href="http://www.editorsweblog.org/newspaper/2008/10/us_tribune_co_to_drop_ap.php">Tribune Company's</a> </b>licensing division has announced an agreement with <a href="http://www.vibes.com/"><b>Vibes Media</b></a> to bring content to the mobile market.<br /><br /><form mt:asset-id="1176" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/vibes.jpg"><img alt="vibes.jpg" src="http://www.editorsweblog.org/vibes-thumb-106x46.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="46" width="106" /></a></form>Vibes Media is a provider of interactive text message and mobile content marketing. <br /> <div><br /></div>&title=US: <b>Tribune Co.</b> announces plans to market mobile content){kind=link}