US: Presidential election brings blogs into the mainstream
Posted by Katherine Thompson on October 23, 2008 at 3:40 PM
Blogs and independent news sites are booming according to comScore.inc, and this boom is being driven by the US Presidential election.
HuffingtonPost.com's unique visitors in September are up 474 percent from 792,000 a year earlier. Politico.com visitors are up 344 percent on last year.
It is not ony the well kown blogs that are thriving, with other political blogs seeing at least a doubling in their traffic figures, these sites include DailyKos.com, Townhall.com, Newsbusters.org, TalkingPointsMemo.com, MichelleMalkin.com and RedState.com.
Andrew Lipsman, a senior analyst at comScore, said, "With each new election cycle, the Internet is playing a more significant role in shaping the stories of the day that are so crucial in formulating public opinion on issues and candidates." He went on to say, independent blogs "are really beginning to enter the mainstream public consciousness with this current election cycle."
Despite this success, the majority of Americans still go to the established media outlets for general news. Yahoo News drew 41.2 million unique visitors in September, MSNBC attracted 34.2 million, with CNN hitting 33.8 million.
Source: Associated Press
HuffingtonPost.com's unique visitors in September are up 474 percent from 792,000 a year earlier. Politico.com visitors are up 344 percent on last year.
It is not ony the well kown blogs that are thriving, with other political blogs seeing at least a doubling in their traffic figures, these sites include DailyKos.com, Townhall.com, Newsbusters.org, TalkingPointsMemo.com, MichelleMalkin.com and RedState.com.
Andrew Lipsman, a senior analyst at comScore, said, "With each new election cycle, the Internet is playing a more significant role in shaping the stories of the day that are so crucial in formulating public opinion on issues and candidates." He went on to say, independent blogs "are really beginning to enter the mainstream public consciousness with this current election cycle."
Despite this success, the majority of Americans still go to the established media outlets for general news. Yahoo News drew 41.2 million unique visitors in September, MSNBC attracted 34.2 million, with CNN hitting 33.8 million.
Source: Associated Press
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