UK & Ireland: Wall Street Journal strikes content deal with Yahoo!
Posted by Katherine Thompson on October 1, 2008 at 10:54 AM
The Wall Street Journal Online has signed a deal with Yahoo! which will enable Yahoo! users in the UK and Ireland to access its coverage of the US presidential election race.
WSJ.com's political blogs, 'Political Perceptions' and 'Washington Wire' will be available on a Yahoo! microsite specially created.
Tristan Leaver, director of business and audience development at the Wall Street Journal digital network for EMEA, said it is, "a very effective way for WSJ.com to raise brand awareness and expose our unparalleled content to a new UK audience."
In an interview with the EditorsWeblog in September, Deputy Editor of the Wall Street Journal, Alan Murray, said the brand had ambitious plans to expand internationally. This deal with Yahoo! looks like a significant step in pushing the Wall Street Journal brand and content to a European audience.
Source: Brand Republic
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WSJ.com's political blogs, 'Political Perceptions' and 'Washington Wire' will be available on a Yahoo! microsite specially created.
Tristan Leaver, director of business and audience development at the Wall Street Journal digital network for EMEA, said it is, "a very effective way for WSJ.com to raise brand awareness and expose our unparalleled content to a new UK audience."
In an interview with the EditorsWeblog in September, Deputy Editor of the Wall Street Journal, Alan Murray, said the brand had ambitious plans to expand internationally. This deal with Yahoo! looks like a significant step in pushing the Wall Street Journal brand and content to a European audience.
Source: Brand Republic
US: Newly redesigned WSJ site attracts 10 million users on re-launch day
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper
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