UK: Daily Mirror launches mobile news service, Mirror Mobile
Posted by Lauren Drablier on October 15, 2008 at 12:36 PM
The Daily Mirror has launched a mobile phone service, Mirror Mobile, offering news without having to register or subscribe. Users can personalize their service, or have it personalized for them based on pages they previously visited.
Trinity Mirror, the papers owner has views the technology as "a fully converged third publishing platform."
Trinity Mirror, the papers owner has views the technology as "a fully converged third publishing platform."
According to Rick Gleave, head of Trinity Mirror's interactive and
mobile division, "This innovation proves that we are a truly
multi-platform news company. It's a big step. Look around you on trains
and buses. People 'live' on the mobiles. We're giving news and
information to people on the go."
Future plans include offering location based services based on users' postal codes. The Birmingham Post and other Trinity Mirror titles in Wales and Scotland are planning to launch the same service.
Sources: Ifra, The Guardian, Daily Mirror
Future plans include offering location based services based on users' postal codes. The Birmingham Post and other Trinity Mirror titles in Wales and Scotland are planning to launch the same service.
Sources: Ifra, The Guardian, Daily Mirror
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