UK: 29% of mobile phone users check their phones for original web content
Posted by Katherine Thompson on October 2, 2008 at 3:00 PM
Web metrics company Comscore report that the UK has comparatively high mobile internet usage, with 29 per cent of all mobile users checking their phones for original web content.
In the UK, BBC News and BBC Sport are the top two online news brands for mobile users.
Comscore reported at the Association of Online Publishers Digital Publishing Summit in London, that of the country's 47.5 million mobile users, the two BBC sites receive an average of 3.42 million unique mobile users a month.
Mike Short, head of research and development for mobile operator 02, said: "I would suggest to you that mobile should be part of any media strategy model," he said. "And it isn't part of yours then it should be. The one thing mobiles have is that they are the most accessible platform out there."
Source: Press Gazette
In the UK, BBC News and BBC Sport are the top two online news brands for mobile users.Comscore reported at the Association of Online Publishers Digital Publishing Summit in London, that of the country's 47.5 million mobile users, the two BBC sites receive an average of 3.42 million unique mobile users a month.
Mike Short, head of research and development for mobile operator 02, said: "I would suggest to you that mobile should be part of any media strategy model," he said. "And it isn't part of yours then it should be. The one thing mobiles have is that they are the most accessible platform out there."
Source: Press Gazette
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F10%2Fuk_29_of_mobile_phone_users_check_their.php&bodytext=Web metrics company <a href="http://www.comscore.com/"><b>Comscore</b></a> report that the UK has comparatively high mobile internet usage, with 29 per cent of all mobile users checking their phones for original web content.<br /><br /><form contenteditable="false" mt:asset-id="999" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/3_2_WINDOWS_MOBILE_PHONES_GPS_WIFI_BLUETOOTH.jpg"><img alt="3_2_WINDOWS_MOBILE_PHONES_GPS_WIFI_BLUETOOTH.jpg" src="http://www.editorsweblog.org/3_2_WINDOWS_MOBILE_PHONES_GPS_WIFI_BLUETOOTH-thumb-400x252.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="252" width="400" /></a></form>In the UK, <b><a href="http://news.bbc.co.uk/">BBC News</a></b> and <b><a href="http://news.bbc.co.uk/sport">BBC Sport</a></b> are the top two online news brands for mobile users.<br /><br />Comscore reported at the <a href="http://www.ukaop.org.uk/"><b>Association of Online Publishers</b></a> Digital Publishing Summit in London, that of the country's 47.5 million mobile users, the two <b><a href="http://www.bbc.co.uk/">BBC</a></b> sites receive an average of 3.42 million unique mobile users a month.<br /><br /><b>Mike Short</b>, head of research and development for mobile operator <b><a href="http://www.o2.co.uk/">02</a></b>, said: "I would suggest to you that mobile should be part of any media strategy model," he said. "And it isn't part of yours then it should be. The one thing mobiles have is that they are the most accessible platform out there."<br /><br />Source: <a href="http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=42147&c=1">Press Gazette</a><br /><br /> <div><br /></div>&title=UK: 29% of mobile phone users check their phones for original web content){kind=link}
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