US: Wall Street Journal online to relaunch on September 16

Posted by Katherine Thompson on September 5, 2008 at 1:56 PM

Along with launching a new lifestyle magazine (WSJ.), News International are pushing through a WSJ.com relaunch, which will debut on September 16.

The International Herald Tribune report, Robert Thomson, managing editor of the Journal, said the new site will sport "lots of wonderful gizmos" and a new design providing easier access to free content.

Thomson went on to say that the Journal will likely introduce additional magazines along with other features to boost its Saturday edition. News International reportedly believes this is an ideal way to reach its readers in a more relaxed environment -- and with it, additional direct-to-consumer advertising to offset reductions in business-to-business placements.

Source: International Herald Tribune

See also:

US: Wall Street Journal unveils magazine supplement, WSJ.