US: The Washington Post launchs new political site today

Posted by Lauren Drablier on September 22, 2008 at 8:03 AM
The Washington Post announced plans to launch a new section entitled 'Political Browser.'  The section aims provide readers with the best in political news coverage and will even link to stories by rival newspapers.

According to AP, the idea behind the section is to "brief political junkies on the top 'must reads' of the day".  This, according to executive editor at the Post, Jim Brady, will allow their site to become the front door to political coverage.   

This move reinforces the changing dynamics of online news - encouraging users to leave one's site by linking to other sources.  This change has been largely attributed to bloggers who link to outside sources.

"Our relationship with readers is changing," said Brady.  "We're not just about providing readers with terrific journalism from The Washington Post but access to great journalism, period."

Sources: Editor & Publisher, AP

Leave a comment

0 TrackBacks

Listed below are links to blogs that reference this entry: US: The Washington Post launchs new political site today.

TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7635