US: AP selects new provider for video content

Posted by Lauren Drablier on September 24, 2008 at 10:20 AM
According to the Associated Press, thePlatform, a Seattle-based video technology provider has been selected to launch an enhanced version of AP's Online Video Network

content.gifOVN distributes AP's video content to more than 2,000 newspaper, broadcast and other media Web sites throughout the United States.  The network currently reaches 61 million unduplicated unique visitors through its 2,100 affiliate sites.

The original OVN, provided by Microsoft, was launched in 2006.  The new platform, to be completed by December, will allow affiliates to showcase their own news videos and offer higher quality. 

According to Ian Blaine, CEO of thePlatform, "For perspective, this is easily one of the largest online video initiatives to occur in 2008.  In many ways, it's like launching thousands of individual video sites at the same time, and we're very proud to help the AP provide broader video coverage to millions of viewers."

Source: AP

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