US: A new design for the Time website
Posted by Lauren Drablier on September 16, 2008 at 12:45 PM
The newly redesigned Time.com and current Time magazine are now connected by design, not just by name. The new website is designed to have a look and feel that resembles the print version.
Josh Tyrangiel, editor of Time.com and AME for the magazine explained that the goals for the new site include flexibility, different content types that are presented in a clear fashion, a more current style and "some sort of psychic connection, some sort of reach out to the branding of the magazine."
"This time, I wanted to make sure that if you know the magazine or if you only know the website, that you understand this is one brand. Not identical but one brand," stated Tyrangiel.
One of the changes to Time.com is that it no longer has a separate blog section. The blogs will be integrated into the overall content. Tyrangiel further elaborated about the changes, "Rather than calling out a blog section, we're just going to blend it in. People don't necessarily come looking for a certain type of content; they come looking for good stories."
The center of the page is dedicated to more in-depth investigative stories, analysis, and interviews. A new multimedia section has also been added to the site.
Sources: Paid Content, MediaPostPublications
Josh Tyrangiel, editor of Time.com and AME for the magazine explained that the goals for the new site include flexibility, different content types that are presented in a clear fashion, a more current style and "some sort of psychic connection, some sort of reach out to the branding of the magazine.""This time, I wanted to make sure that if you know the magazine or if you only know the website, that you understand this is one brand. Not identical but one brand," stated Tyrangiel.
One of the changes to Time.com is that it no longer has a separate blog section. The blogs will be integrated into the overall content. Tyrangiel further elaborated about the changes, "Rather than calling out a blog section, we're just going to blend it in. People don't necessarily come looking for a certain type of content; they come looking for good stories."
The center of the page is dedicated to more in-depth investigative stories, analysis, and interviews. A new multimedia section has also been added to the site.
Sources: Paid Content, MediaPostPublications
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F09%2Fus_a_new_design_for_the_time_website.php&bodytext=The newly redesigned <i>Time.com</i> and current <i>Time</i> magazine are now connected by design, not just by name. The new website is designed to have a look and feel that resembles the print version. <br /><br /><form contenteditable="false" mt:asset-id="871" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/time_part.jpg"><img alt="time_part.jpg" src="http://www.editorsweblog.org/time_part-thumb-150x81.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="81" width="150" /></a></form><b>Josh Tyrangiel</b>, editor of <i>Time.com</i> and AME for the magazine explained that the goals for the new site include flexibility, different content types that are presented in a clear fashion, a more current style and "some sort of psychic connection, some sort of reach out to the branding of the magazine."<br /><br />"This time, I wanted to make sure that if you know the magazine or if you only know the website, that you understand this is one brand. Not identical but one brand," stated <b>Tyrangiel</b>.<br /><br />One of the changes to <i>Time.com</i> is that it no longer has a separate blog section. The blogs will be integrated into the overall content. <b>Tyrangiel </b>further elaborated about the changes, "Rather than calling out a blog section, we're just going to blend it in. People don't necessarily come looking for a certain type of content; they come looking for good stories." <br /><br />The center of the page is dedicated to more in-depth investigative stories, analysis, and interviews. A new multimedia section has also been added to the site.<br /><br />Sources: <a href="http://www.paidcontent.org/entry/419-timecom-revamp-designed-to-mesh-identity-with-magazine-but-stay-distinc/">Paid Content</a>, <a href="http://www.mediapost.com/publications/?fa=Articles.san&s=90552&Nid=47244&p=15945">MediaPostPublications</a><br /><br /> <div><br /></div>&title=US: A new design for the <b><i>Time</b></i> website){kind=link}