UK: Evening Standard rebrand and revamp online edition
Posted by Katherine Thompson on September 30, 2008 at 9:39 AM
The online version of the Evening Standard - London's paid-for evening newspaper - has been rebranded. From yesterday, it was no longer Thisislondon.co.uk, but Standard.co.uk.
The site was previously marketed as an entertainment site with listings and review for the cinema and so forth restaurants, but now the site will offer news, business and sport articles, comments and analysis. The "Thisislondon" name will be kept for the entertainment guide section, which will be incorporated within the overall site.
According to ABCe, thisislondon.co.uk attracted 2,316,767 unique users for the period from March 2008.
Source: Publicitas
The site was previously marketed as an entertainment site with listings and review for the cinema and so forth restaurants, but now the site will offer news, business and sport articles, comments and analysis. The "Thisislondon" name will be kept for the entertainment guide section, which will be incorporated within the overall site.
According to ABCe, thisislondon.co.uk attracted 2,316,767 unique users for the period from March 2008.
Source: Publicitas
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