Nielsen Online: Newspaper sites increased in uniques in August

Posted by Alisa Zykova on September 19, 2008 at 10:26 AM

The latest Nielsen Online data shows that newspaper sites experienced a year-on-year growth in unique users in August.

Politico.com surged by 156%, reaching 3.6 million uniques, and moved up from being No. 17 to No. 10 last month. The Washington Post's unique audience increased by 25% to 11.2 million, giving the site the No. 2 position.

Four news outlets experienced a decline in unique: Newsday (decreased by 2%), Atlanta Journal-Constitution (down by 29%), AZCentral.com (decreased by 28%), and Village Voice Media (declined by 27%).

From Editor & Publisher, below is the information about top 30 newspaper Web sites in the US, with unique audience figures from August 2008 and an indication of the percentage change since August last year:

NYTimes.com -- 19,862,000 -- 52%
washingtonpost.com -- 11,249,000 -- 25%
USATODAY.com -- 10,403,000 -- 9%
Los Angeles Times -- 8,941,000 -- 66%
Wall Street Journal Online -- 7,637,000 -- 51%

Chicago Tribune -- 4,739,000 -- 56%
Daily News Online Edition -- 4,507,000 -- 103%
Boston.com -- 4,479,000 -- 4%
SFGate.com/San Francisco Chronicle -- 4,477,000 -- 25%
Politico -- 3,630,000 -- 156%

New York Post -- 3,324,000 -- 8%
Chicago Sun-Times -- 3,303,000 -- 30%
The Houston Chronicle -- 3,254,000 -- 20%
International Herald Tribune -- 3,165,000 -- 71%
DallasNews.com - The Dallas Morning News -- 2,905,000 -- 53%

Newsday -- 2,898,000 -- (-2%)
Star Tribune, Minneapolis -- 2,578,000 -- 6%
The Baltimore Sun -- 2,454,000 -- 127%
Atlanta Journal-Constitution -- 2,340,000 -- (-29%)
Philly.com -- 1,969,000 -- 12%

The Seattle Times -- 1,905,000 -- 1%
Azcentral.com -- 1,842,000 -- (-28%)
Detroit Free Press -- 1,838,000 -- 61%
Village Voice Media -- 1,828,000 -- (-27%)
KansasCity.com -- 1,748,000 -- 84%

Ottaway Newspapers -- 1,711,000 -- 50%
NJ.com -- 1,695,000 -- 15%
Seattle Post-Intelligencer -- 1,684,000 -- 17%
Sun-Sentinel -- 1,677,000 -- 26%
Orlando Sentinel -- 1,645,000 -- 10%

Source: Editor & Publisher