• September 25.2008

New program to spot media bias online

Posted by Katherine Thompson on September 9, 2008 at 9:58 AM
SpinSpotter, a new tool designed to spot media bias launched on Monday, 8 September. The program is designed to work with a toolbar users download called Spinoculars, which is used to spot words and phrases that are considered bias.  

logo.pngSpinSpotter is available through Firefox and scans web pages to spot indicators of bias and highlights phrases that it finds bias in a big red box. Users can then click on the box to get more information on why SpinSpotter found the phrase biased.

The framework is based on algorithms set to identify six key tenets of spin and bias as defined by the Society of Professional Journalists' Code of Ethics.  The six tenets are a reporter's voice, passive voice, a biased source, disregarded context, selective disclosure, and lack of balance. In addition, it will highlight phrases that are similar to the language used in the press release.  

According to Todd Herman, SpinSpotter's founder, the technology will rely heavily on the input of its users, much like Wikipedia, allowing users to flag instances of spin. SpinSpotter seeks to highlight bias in order for users to draw their own conclusions and to keep the press' power in check and to "makes news media transparent."

Sources: Business Week, Media Channel, SpinSpotter,New York Times


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