Germany: Newspaper network OMS announces deal with online video platform Brightcove

Posted by Alisa Zykova on September 4, 2008 at 11:01 AM

Online video platform Brightcove Inc. announces a deal with OMS, Germany's Web-based sales and marketing network for regional newspaper titles, which will permit the latter to establish an online video network for member titles. Video content would be taken from international and national media outlets as well as from which is produced by local newspapers.

"At the same time, OMS is giving member newspapers access to the most comprehensive and scalable platform in the world which they will be able to use to add premium video content to their websites from the network and publish regional news coverage produced by their local newsrooms. Our objectives are to collectively capitalize on the revenue growth in the online advertising categories of videos," said Georg Hesse, Managing Director of OMS.

So far, seven German regionals are taking part in the venture. Papers' web producers will have full access to use OMS video clips as well as those from local titles. Furthermore, Brightcove will allow customization of the Flash video players, access to viewership data and lets papers collect and distribute video material submitted by online visitors.

In the near future, OMS intends to provide the video network to nearly 60 regional papers and partners.

Source: StreamingMedia.com