France: Le Post.fr's innovation pays dividends
On the launch date it received 1,500 visits, the following day, 18,000 visits, one year later they are at between 160,000 and 200,000 visits a day and 400,000 pages visited. Le Post is now catching up to its counterparts and is looking to build on this rapid growth further. The site is certainly visually innovative for the French market and its content is fresh and dynamic. It appears that this new style is popular, if one looks at the readership data.
At Le Post.fr, readers find news and information (international, national and regional), special interest pages such as politics, economy, health and media, entertainment and current events. It is also possible to find news and information by theme by clicking on tags and video content is regularly updated.
The news site is also largely contributed to by its readers, they do not go as far as to call it "citizen journalism" but aim to promote contributions and collaboration to add a more participative dynamic to their dissemination of news and information.
Media commentator, Benoît Raphaël, says of he has learnt at Le Post that the distribution of news and information has changed with the Internet, its now more liquid, more segmented. Also, "do what you do best, link to the rest," according to Raphaël its better to reference those who treat a subject well than to try to re-do it. People do participate and in many cases have interesting spins on topics and propose new angles to topics covered, and in some cases, journalists will pick up some topics or spins offered by contributors.
Sources: Le Monde.fr, Benoît Raphaël Blog
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F09%2Ffrance_le_postfrs_innovation_pays_divide.php&bodytext=<i>Le Poste.fr</i> - a site edited by <i>Le Monde</i> interactive - was launched a year ago with the idea of being designed for the reader. The concept behind the site was to create a news and information gateway that was designed for everyone and targeting no set demographic. Le Post.fr wanted to get rid of the traditional hierarchy of information and to provide a new means by which to obtain news. Since its launch, <i>Le Post.fr</i> has seen its audience increase by 20% each month. <br /><br /><form contenteditable="false" mt:asset-id="838" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="lepost_logo1anG.gif" src="http://www.editorsweblog.org/lepost_logo1anG.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="80" width="293" /></form><br />On the launch date it received 1,500 visits, the following day, 18,000 visits, one year later they are at between 160,000 and 200,000 visits a day and 400,000 pages visited. Le Post is now catching up to its counterparts and is looking to build on this rapid growth further. The site is certainly visually innovative for the French market and its content is fresh and dynamic. It appears that this new style is popular, if one looks at the readership data.<br /><br />At <i>Le Post.fr</i>, readers find news and information (international, national and regional), special interest pages such as politics, economy, health and media, entertainment and current events. It is also possible to find news and information by theme by clicking on tags and video content is regularly updated. <br /><br />The news site is also largely contributed to by its readers, they do not go as far as to call it "citizen journalism" but aim to promote contributions and collaboration to add a more participative dynamic to their dissemination of news and information. <br /><br />Media commentator, <b>Benoît Raphaël</b>, says of he has learnt at <i>Le Post </i>that the distribution of news and information has changed with the Internet, its now more liquid, more segmented. Also, "do what you do best, link to the rest," according to Raphaël its better to reference those who treat a subject well than to try to re-do it. People do participate and in many cases have interesting spins on topics and propose new angles to topics covered, and in some cases, journalists will pick up some topics or spins offered by contributors.<br /> <br />Sources: <a href="http://www.lemonde.fr/qui-sommes-nous/article/2007/11/17/le-post-fr-un-site-d-information-edite-par-le-monde-interactif_978125_3386.html">Le Monde.fr,</a> <a href="http://benoit-raphael.blogspot.com/2008/09/le-post-un-naissance-dun-mdia-ouvert.html">Benoît Raphaël Blog</a><br /><br /> <div><br /></div><div><br /></div>&title=France: <b><i>Le Post.fr's</b></i> innovation pays dividends){kind=link}
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