Yahoo! announces that its Buzz Up service will feature more publishers

To further challenge the social networking site Digg, Yahoo! announces that it developed its "Buzz Up" content recommendation service so that it features more publishers, who can now add the feature's button to their web sites and have users vote on articles.

If sites aren't equipped with the "Buzz Up" button then links to the content can be submitted through Yahoo!. "Buzz Up" allows for users to vote and to share content like videos, blog entries and news stories, similar to the way in which Digg works.

Yahoo! said it will have some editorial control over the articles, so as to avoid releasing content that is "lewd, violent, or capable of exposing the company to legal liability", reported Business Week.

The "social content voting" system of the Yahoo! service could help less popular sites get more visitors, writes the European Journalism Centre.

Since the service's launch in February, the number of publishers has quadrupled from 100 to 400, the main focus being the US. Outlets that have already signed up for the service include USA Today, The Wall Street Journal and Entertainment Weekly.

Source: European Journalism Centre, Business Week