US: New York Times Regional Media Group redesigns its 16 websites

Posted by Katherine Thompson on August 8, 2008 at 11:00 AM

The Times-News website www.blueridgenow.com is the 13th website to be redesigned in the New York Times Regional Media Group (NYTRMG) revamp project. The new-look website was relaunched on Tuesday.

Times-News online director Matt Rehm said, "the primary benefit of the new site is that it loads faster, also, it was built on a more flexible platform that will allow us to present content like videos and photo galleries in new ways".

The redesign of the website comes with the standardization project called I15. The NYTRMG is composed of 16 newspapers with 16 differently designed websites in 16 different structures.

This harmonization gives them more efficiency with new features and updates. 14 websites have been redesigned in 21 weeks according to Michael Schlein, director of product and technology for NYTRMG.

The I15 redesign provides the group with a new platform which can be updated and improved at any time.

Source: Blueridgenow.com