US: Newspaper sites experience rise in unique users
Posted by Alisa Zykova on August 18, 2008 at 10:14 AM
Four out of the five online news sources that experienced the largest increase in unique users since July 2007 year-on-year were newspaper Web sites, according to a Nielsen Online study which tracked 30 current and global news outlets.
New York Daily News was the biggest increase in unique users, growing by 66% to 4.3 million, despite ranking No.29 on the list. Cox Newspapers' unique users rose by 57% to 5.8 million. Advance's papers grew by 42% to 8 million unique users whereas New York Times rose by 38% to 19.5 million.
MSNBC had the highest number of uniques, having increades by 44% to 37.5 million.
Gannett papers had a 4% decline to 13.2 million uniques. USA Today fell by 2% to 10.4 million and The Washington Post decreased by 2% to 8.9 million.
Editor and Publisher provide a list of the Top 30 Online Current Events & Global News Destinations for last month, compared to July 2007:
Media Oulet - July '08 Unique Audience (000) - July '07 Unique Audience (000)
MSNBC Digital Network -- 37,516 -- 26,015
Yahoo! News -- 35,225 -- 32,674
CNN Digital Network -- 32,977 -- 29,757
AOL News -- 22,010 -- 23,103
NYTimes.com -- 19,513 -- 14,149
Tribune Newspapers -- 16,177 -- 12,218
ABCNEWS Digital Network -- 13,534 -- 9,876
Gannett Newspapers and Newspaper Division -- 13,254 -- 13,812
Fox News Digital Network -- 11,540 -- 9,343
Google News -- 10,776 -- 8,973
USATODAY.com -- 10,404 -- 10,611
McClatchy Newspaper Network -- 10,380 -- 8,338
CBS News Digital Network -- 9,197 -- 9,203
WorldNow -- 9,070 -- 7,604
washingtonpost.com -- 8,935 --- 9,157
Hearst Newspapers Digital -- 8,225 -- 7,596
Advance Internet -- 8,044 -- 5,648
MediaNews Group Newspapers -- 7,574 -- 6,843
Topix -- 6,229 -- 5,949
Cox Newspapers -- 5,842 -- 3,723
Slate -- 5,763 -- 4,875
IB Websites -- 5,633 -- 6,202
BBC News -- 5,253 -- 6,408
Gannett Broadcasting -- 5,010 -- 3,893
Fox Television Stations -- 4,940 -- 4,550
New York Post Holdings -- 4,937 -- 3,952
Boston.com -- 4,891 -- 4,029
MailOnline -- 4,645 -- 4,137
Daily News Online Edition -- 4,301 -- 2,586
NPR -- 4,282 -- 3,327
Source: Editor and Publisher
New York Daily News was the biggest increase in unique users, growing by 66% to 4.3 million, despite ranking No.29 on the list. Cox Newspapers' unique users rose by 57% to 5.8 million. Advance's papers grew by 42% to 8 million unique users whereas New York Times rose by 38% to 19.5 million.
MSNBC had the highest number of uniques, having increades by 44% to 37.5 million.
Gannett papers had a 4% decline to 13.2 million uniques. USA Today fell by 2% to 10.4 million and The Washington Post decreased by 2% to 8.9 million.
Editor and Publisher provide a list of the Top 30 Online Current Events & Global News Destinations for last month, compared to July 2007:
Media Oulet - July '08 Unique Audience (000) - July '07 Unique Audience (000)
MSNBC Digital Network -- 37,516 -- 26,015
Yahoo! News -- 35,225 -- 32,674
CNN Digital Network -- 32,977 -- 29,757
AOL News -- 22,010 -- 23,103
NYTimes.com -- 19,513 -- 14,149
Tribune Newspapers -- 16,177 -- 12,218
ABCNEWS Digital Network -- 13,534 -- 9,876
Gannett Newspapers and Newspaper Division -- 13,254 -- 13,812
Fox News Digital Network -- 11,540 -- 9,343
Google News -- 10,776 -- 8,973
USATODAY.com -- 10,404 -- 10,611
McClatchy Newspaper Network -- 10,380 -- 8,338
CBS News Digital Network -- 9,197 -- 9,203
WorldNow -- 9,070 -- 7,604
washingtonpost.com -- 8,935 --- 9,157
Hearst Newspapers Digital -- 8,225 -- 7,596
Advance Internet -- 8,044 -- 5,648
MediaNews Group Newspapers -- 7,574 -- 6,843
Topix -- 6,229 -- 5,949
Cox Newspapers -- 5,842 -- 3,723
Slate -- 5,763 -- 4,875
IB Websites -- 5,633 -- 6,202
BBC News -- 5,253 -- 6,408
Gannett Broadcasting -- 5,010 -- 3,893
Fox Television Stations -- 4,940 -- 4,550
New York Post Holdings -- 4,937 -- 3,952
Boston.com -- 4,891 -- 4,029
MailOnline -- 4,645 -- 4,137
Daily News Online Edition -- 4,301 -- 2,586
NPR -- 4,282 -- 3,327
Source: Editor and Publisher
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