• September 25.2008

UK: The London Paper announces revamp in early 2009

Posted by Alisa Zykova on August 21, 2008 at 10:24 AM
London-oriented daily free newspaper The London Paper expects to re-launch its site in early 2009, as a revamped version that will feature a variety of user-generated content "as part of a shift towards providing users with more interactive content" as well as restructured editorial material that is more efficient, reported NMA.co.uk.

The paper has content agreements with around 20 companies and has also prolonged a mobile service deal with messaging provider Sponge.

Its dating service Lovestruck, which persuades users to send a text message asking for a date, remains popular despite being inaccessible on the mobile reception-less subway, where most Londoners read the paper.  

For the time being, thelondonpaper.com has nearly 330,000 unique users per month, according to NMA.co.uk.

Source: NMA.co.uk

Posted in :

0 TrackBacks

Listed below are links to blogs that reference this entry: UK: The London Paper announces revamp in early 2009.

TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7424

Leave a comment