UK: The Daily Mail attracts users with international text messaging
Posted by Alisa Zykova on August 28, 2008 at 2:02 PM
Earlier this year, UK paper the Daily Mail introduced its unlimited text messaging service MailTXT. The paper reports that new users will get to send 50 free international SMS messages if they sign up.
MailTXT was launched in order to increase users on the Mail's mobile portal. Journalism.co.uk writes that the purpose of the new move is to "build a more interactive relationship with readers."
Internet users are charged for their network connection and a text message from one registered user to another costs 1.4 pence, whereas a message to a non-user costs 6.4 pence.
Users will receive 0.5 pence as "MailTXT Credit" each time a message is sent and received, and are urged to view Daily Mail material and special offers through their mobile phone.
The Mail said that tens of thousands of users have already signed up for the service.
Source: Journalism.co.uk
MailTXT was launched in order to increase users on the Mail's mobile portal. Journalism.co.uk writes that the purpose of the new move is to "build a more interactive relationship with readers."
Internet users are charged for their network connection and a text message from one registered user to another costs 1.4 pence, whereas a message to a non-user costs 6.4 pence.
Users will receive 0.5 pence as "MailTXT Credit" each time a message is sent and received, and are urged to view Daily Mail material and special offers through their mobile phone.
The Mail said that tens of thousands of users have already signed up for the service.
Source: Journalism.co.uk
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