Northcliffe Meida regional dailies like the Nottingham Evening Post, Lincolnshire Echo and South Wales Evening Post have now joined the 48 titles that revamped their thisis site, as the publisher gets closer to transferring all online content on its "Next Generation" platform, reports Holdthefrontpage.co.uk.

"Not only are we upgrading the network to introduce evolutionary design changes and enhanced multimedia content aimed at maximising interaction with end users, but we are also enlarging it to more than 150 sites in total," says Robert Hardie, strategy director of content for Northcliffe Media,
 
A number of the revamped sites have hyperlocal "sub-sites" which present users with news content covering a particular small town or village.

Weeklies from Kent and Sussex joined the redesign. According to Hardie, the "big winners" are users from Kent since they now have 30 sites covering their region, which is a progression for Northcliffe's businesses in Kent and the ones obtained from Trinity Mirror in 2007.

The revamped sites have permanent archives to which around 10,000 articles are added each week.

In addition, searches have been optimized so search engines can drive more traffic to Northcliffe Media websites.

"As journalists get even better at writing SEO (Search Engine Optimization)-targeted headlines and adding specific keywords, the scale of that uplift will continue to grow," Hardie points out.

Source: Hold The Front Page