The News of the World, one of the UK's most popular newspapers, is relaunching its website next week. The newspaper are currently running a beta version test.



The new site will add a series of football blogs written by fans of Premier League clubs, give greater prominence to video content, adopt new templates, and offer an improved search facility.

The newspaper has pre-selected fanzine editors and supporters from unofficial club websites to write the blogs about their teams. Considering the grey legal area of bloggers, especially unpaid volunteers, Gary Thompson, associate editor of NoW.co.uk said, "The same rules will apply to them [bloggers] as to our chief sports writers. The rules of libel apply to them as much as anyone else."

The site has a redesigned homepage, adopting The Sun Online's page template, to make more content accessible above the fold. It has also added a tab feature to make navigation easier.

The new site will run on a technology system called Scenic, which also runs the websites of other News International titles, Times Online and Sun Online. The new-look site is replacing the pop-up feature by embedding a new video player supplied by Kit Digital - formerly Roo Media - into the top right of the homepage and across story pages.

Source: Guardian.co.uk