UK: Major publishers sign up sports video firm Perform
Posted by Katherine Thompson on August 29, 2008 at 8:25 AM
Guardian.co.uk, News International, Associated Newspapers, Trinity Mirror, Telegraph Media Group, Bauer and ITV Sport have all signed up Perfrom, a company that specialises in "monetising sports and entertainment rights in digital media."
Perform is a sports video provider that provides publishers with an e-player to show sports highlights.
The embedded video widget shows sports video clips and a produced sports bulletin.
Sports copyright has emerged as a real battleground in recent years, with publishers, sports governing bodies and rights holders fighting for control of lucrative live coverage and highlights.
Source: Press Gazette
Perform is a sports video provider that provides publishers with an e-player to show sports highlights.
The embedded video widget shows sports video clips and a produced sports bulletin.
Sports copyright has emerged as a real battleground in recent years, with publishers, sports governing bodies and rights holders fighting for control of lucrative live coverage and highlights.
Source: Press Gazette
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