UK: Bauer Media launch interactive advertisements
Posted by Katherine Thompson on August 19, 2008 at 12:06 PM
Bauer Media is licensing visual ad technology from SnapNow to carry interactive ads in its magazines, such as Kerrang!.
The SnapNow technology means that by using a WAP-enabled mobile camera phone, magazine readers can take a picture of an ad in a magazine and send the image via text message or e-mail to Bauer.
Users then receive a text message featuring additional product information or special offers related to the ad in question.
The August issue of Kerang! Will feature the first such enabled advertisement, for Play.com.
SnapNow's technology can also work for video, TV programmes and poster sites.
Source: Journalism.co.uk and MediaWeek
The SnapNow technology means that by using a WAP-enabled mobile camera phone, magazine readers can take a picture of an ad in a magazine and send the image via text message or e-mail to Bauer.
Users then receive a text message featuring additional product information or special offers related to the ad in question.
The August issue of Kerang! Will feature the first such enabled advertisement, for Play.com.
SnapNow's technology can also work for video, TV programmes and poster sites.
Source: Journalism.co.uk and MediaWeek
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