UK: MyVideoRights hopes to become "Getty Images of video entertainment"
Posted by Alisa Zykova on August 19, 2008 at 10:33 AM
There is an increasing demand for web video amongst numerous media outlets like magazine sites, according to Ashley McKenzie, CEO of MyVideoRights, a start-up firm that gathers video content and grants the right to commercially exploit them.
MyVideoRights hopes to act like a middleman between "smaller" content owners who might not have the ability to negotiate with bigger firms and "smaller" publishers whose audiences might not be large enough. The company may become "the Getty Images of video entertainment".
The start-up intends to syndicate videos to outlets and to adjust the application programming interface (API) of media players so that video clips are available to editorial staff. McKenzie wants to provide immediate "rights-cleared, advertiser-friendly content".
Source: Paid Content
MyVideoRights hopes to act like a middleman between "smaller" content owners who might not have the ability to negotiate with bigger firms and "smaller" publishers whose audiences might not be large enough. The company may become "the Getty Images of video entertainment".
The start-up intends to syndicate videos to outlets and to adjust the application programming interface (API) of media players so that video clips are available to editorial staff. McKenzie wants to provide immediate "rights-cleared, advertiser-friendly content".
Source: Paid Content
Related Entries
- Video ever more significant in online reporting
- YouTube: a treasure-trove for professional journalists and curators
- The Miami Herald shows how to up traffic through video
- Video coverage of the World Editors Forum
- Video: Lucy Küng on innovation, at the 17th World Editors Forum
0 TrackBacks
Listed below are links to blogs that reference this entry: UK: MyVideoRights hopes to become "Getty Images of video entertainment".
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7406
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F08%2Fthere_is_an_increasing_demand.php&bodytext=There is an increasing demand for web video amongst numerous media outlets like magazine sites, according to <b>Ashley McKenzie</b>, CEO of <a href="http://www.myvideorights.com/"><b>MyVideoRights</b></a>, a start-up firm that gathers video content and grants the right to commercially exploit them.<br /><form contenteditable="false" mt:asset-id="722" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/MVR.gif"><img alt="MVR.gif" src="http://www.editorsweblog.org/MVR-thumb-300x159.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="159" width="300" /></a></form><br />MyVideoRights hopes to act like a middleman between "smaller" content owners who might not have the ability to negotiate with bigger firms and "smaller" publishers whose audiences might not be large enough. The company may become "the <b>Getty Images</b> of video entertainment".<br /><br />The start-up intends to syndicate videos to outlets and to adjust the application programming interface (API) of media players so that video clips are available to editorial staff. McKenzie wants to provide immediate "rights-cleared, advertiser-friendly content".<br /><br />Source: <b><a href="http://www.myvideorights.com/">Paid Content</a></b><br /><br /> <div><br /></div>&title=UK: <b> MyVideoRights </b> hopes to become "<b>Getty Images</b> of video entertainment"){kind=link}
Leave a comment