Singapore newspaper The Straits Times (ST) revealed its print and digital makeover last Friday. The revamped print version features some changes in fonts and colors as well as an increased amount of top news on the front page. The redesigned website features a division of www.straitstimes.com into a paid service ST Digital and the free ST Breaking News.   

This week, the print edition will change the days that the sections "Digital Life", "Mind Your Body" and "Urban" are printed to Wednesday, Thursday and Friday respectively.

Like the US paper the Philadephia Inquirer, the ST is putting more focus on covering breaking news online. ST Breaking News will include breaking news coverage and news blogs, and the readers would have the ability to comment and interact with the reporters. The paid subscription service ST Digital will provide users with e-papers.

ST also announced the launch of the ST Razor TV, a free interactive online TV feature that offers live news programs, video on demand and a space for users to interact and communicate.

The paper plans to raise circulation until the end of August by providing 10,000 additional copies daily to unsubscribed households and coffeeshops.

Source: Publicitas

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