Japan: Bridgestone and Mainichi Newspapers test a digital signage device that delivers breaking news
Posted by Alisa Zykova on August 22, 2008 at 12:52 PM
A digital signage device that uses e-paper to deliver news articles is being put to test in two Tokyo subway stations by Bridgestone Corp and The Mainichi Newspapers Co Ltd, with the cooperation of the Tokyo Metropolitan Government's Bureau of Transportation.
The panels include breaking news reports with images, sections from the Mainichi Newspaper morning and evening editions, ads for Mainichi Newspaper periodic titles and announcements about any events the Mainichi is hosting. The two firms also intend to provide breaking news stories on the Beijing Olympic Games.
A fast mobile network updates the information, aided by a compact PC and a mobile phone that are connected to the back of the panel, writes Tech On.
An A3-sized color e-paper feature and a monochrome feature have been installed at the Shinbashi subway station (Toei Asakusa Line) and the Shinjuku-sanchome subway station (Toei Shinjuku Line).
The experiment will take place until the end of March 2009.
Source: Tech On through IFRA Executive News Service
The panels include breaking news reports with images, sections from the Mainichi Newspaper morning and evening editions, ads for Mainichi Newspaper periodic titles and announcements about any events the Mainichi is hosting. The two firms also intend to provide breaking news stories on the Beijing Olympic Games.A fast mobile network updates the information, aided by a compact PC and a mobile phone that are connected to the back of the panel, writes Tech On.
An A3-sized color e-paper feature and a monochrome feature have been installed at the Shinbashi subway station (Toei Asakusa Line) and the Shinjuku-sanchome subway station (Toei Shinjuku Line).
The experiment will take place until the end of March 2009.
Source: Tech On through IFRA Executive News Service
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F08%2Fjapan_bridgestone_and_mainichi_newspaper.php&bodytext=A digital signage device that uses e-paper to deliver news articles is being put to test in two Tokyo subway stations by <b>Bridgestone Corp</b> and <b>The Mainichi Newspapers Co Ltd</b>, with the cooperation of the <b>Tokyo Metropolitan Government's Bureau of Transportation</b>. <br /><br /><form contenteditable="false" mt:asset-id="745" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/jap1.jpg"><img alt="jap1.jpg" src="http://www.editorsweblog.org/jap1-thumb-230x197.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="197" width="230" /></a></form>The panels include breaking news reports with images, sections from the Mainichi Newspaper morning and evening editions, ads for Mainichi Newspaper periodic titles and announcements about any events the Mainichi is hosting. The two firms also intend to provide breaking news stories on the Beijing Olympic Games.<br /><br />A fast mobile network updates the information, aided by a compact PC and a mobile phone that are connected to the back of the panel, writes <a href="http://techon.nikkeibp.co.jp/english/NEWS_EN/20080820/156591/"><b>Tech On</b></a>. <br /><br />An A3-sized color e-paper feature and a monochrome feature have been installed at the Shinbashi subway station (Toei Asakusa Line) and the Shinjuku-sanchome subway station (Toei Shinjuku Line). <br /><br />The experiment will take place until the end of March 2009.<br /><br />Source: <a href="http://techon.nikkeibp.co.jp/english/NEWS_EN/20080820/156591/"><b>Tech On</b></a> through <b>IFRA Executive News Service</b><br /><br /> &title=Japan: <b>Bridgestone</b> and <b>Mainichi Newspapers </b>test a digital signage device that delivers breaking news){kind=link}
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