Indiatimes.com has undergone a makeover after undertaking market research. The newspaper website will now prioritise entertainment content to appeal to its younger readers.

In an interview with afaqs!, Mohit Hira, director, Indiatimes.com, said, "From our own research and the traffic details on our site, we figured out that users look more for entertainment and leisure oriented content. So, we decided to bring more features-based content upfront. Indiatimes.com is targeted at young users and they look out for social networking, videos and community oriented features."

The news section, which was at the top of the page previously, is now located below a features-based section called Showcase, which is now at the top of the page.

The site has started aggregating video content from the video- sharing site, YouTube.com and news and entertainment videos sourced from Times Now and Zoom TV, respectively. Previously, the video section displayed news content.

Indiatimes.com, a portal owned by Times Internet has integrated its other sites with Indiatimes.com. Social networking site iTimes.com, automobile portal Zigwheels.com and the website for Virgin Radio have also been integrated with the portal. The level of integration for iTimes.com and Virgin Radio is limited as users are only directed to the home pages of iTimes.com and Virginradio.co.uk.

After revamping Indiatimes.com, Times Internet is getting ready to launch more websites. Hira says, "We have plans to launch a Gujarati website for the Gujarati edition of The Economic Times. We will also launch one or two Internet portals in a couple of months."