Europe: Over 18 million watch Olympics over the Internet
Posted by Katherine Thompson on August 29, 2008 at 10:21 AM
Over 18 million watched live events of the Olympic Games on TV websites or on Eurovision (the pan-European video portal) according to figures released by the European Broadcasting Union (EBU).
According to EurActiv.com this increase in viewers will make it necessary to update networks to satisfy surging demand.
The Beijing Games has seen about the largest online audience ever recorded for an Olympics at European level. The 2006 Winter Olympics in Turin attracted an audience of less than two million, an audience that was still higher than for the 2004 Games in Athens.
The EBU believe that the growing audience is due to increased Internet viewing options (120 million broadband video streams were offered by EBU members for the Beijing Olympics in comparison to 23 million for the Turin Winter Games). An EBU representative, it is also reflects a "rapidly increasing acceptance of these new distribution mechanisms, especially among younger audiences."
A typical user visited the EBU video portal for 30 minutes, watching on average five different live streams per visit.
Source: EurActiv.com
According to EurActiv.com this increase in viewers will make it necessary to update networks to satisfy surging demand.
The Beijing Games has seen about the largest online audience ever recorded for an Olympics at European level. The 2006 Winter Olympics in Turin attracted an audience of less than two million, an audience that was still higher than for the 2004 Games in Athens.
The EBU believe that the growing audience is due to increased Internet viewing options (120 million broadband video streams were offered by EBU members for the Beijing Olympics in comparison to 23 million for the Turin Winter Games). An EBU representative, it is also reflects a "rapidly increasing acceptance of these new distribution mechanisms, especially among younger audiences."
A typical user visited the EBU video portal for 30 minutes, watching on average five different live streams per visit.
Source: EurActiv.com
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Live streams are the future of sports presentations. A company pays a fortune for the privilege then owns all the rights for replays etc.
It's a great system