Australia: Metropolitan print readership rises in April to June quarter
Posted by Katherine Thompson on August 18, 2008 at 10:32 AM
Metropolitan newspapers in Australia saw their readership rise in the April to June quarter, according to Roy Morgan Research figures.
Of 33 newspapers and magazines surveyed in the Australian market, readership of 19 increased and 14 fell.
However, online readership of newspapers has slowed in Australia, and the circulation of most print editions has fallen in the April to June quarter.
The Age was among the newspapers bucking the overall trend. Its circulation has increased by 0.5% Monday to Friday to 208,000, by 0.2% on Saturdays to 301,500 and by 1.1% on Sundays to 227,500. The Monday to Friday circulation figure is the highest The Age has recorded since 1997, and the 227,500 figure registered for The Sunday Age is its highest since the newspaper was launched in 1989, according to the newspaper's owner, Fairfax Media.
The size of the market for newspapers has declined slightly in the past year. An average 20,216 fewer weekday copies were sold around the country in the latest quarter, 46,464 fewer copies sold on Saturdays and 66,501 fewer copies sold on Sundays.
Source: Journalism.co.uk and theage.com.au
Of 33 newspapers and magazines surveyed in the Australian market, readership of 19 increased and 14 fell.
However, online readership of newspapers has slowed in Australia, and the circulation of most print editions has fallen in the April to June quarter.
The Age was among the newspapers bucking the overall trend. Its circulation has increased by 0.5% Monday to Friday to 208,000, by 0.2% on Saturdays to 301,500 and by 1.1% on Sundays to 227,500. The Monday to Friday circulation figure is the highest The Age has recorded since 1997, and the 227,500 figure registered for The Sunday Age is its highest since the newspaper was launched in 1989, according to the newspaper's owner, Fairfax Media.
The size of the market for newspapers has declined slightly in the past year. An average 20,216 fewer weekday copies were sold around the country in the latest quarter, 46,464 fewer copies sold on Saturdays and 66,501 fewer copies sold on Sundays.
Source: Journalism.co.uk and theage.com.au
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