• September 25.2008

Australia: Fairfax Digital's Watoday.com.au exceeds expected unique users

Posted by Alisa Zykova on August 13, 2008 at 10:40 AM
Fairfax Digital website WAtoday.com.au, the first online only Australian newspaper, surpassed its expected number of unique users in the first month after its launch in June, reaching 341,887.

WAtoday.com.au has been competing with http://www.thewest.com.au/ and is almost as popular, according Fairfax Digital chief Jack Matthews.

WAtoday.com.au appeals to advertisers form sectors like banking, insurance and finance.

Users spent over four minutes on the site per visit.  

Source: The Australian News

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