Yahoo and Getty Images strike a deal that allows Flickr users to be paid for photographs
Posted by Alisa Zykova on July 9, 2008 at 2:40 PM
On Tuesday, Yahoo and Getty Images announced a deal that will allow Getty Images to search Yahoo's Flickr service for photographs that it finds interesting, The New York Times reported.
The photographers are then invited to participate in a program that will guarantee that their images will be legally licensed and will then be paid the same amount of money that Getty pays its contracted photographers.
"Because the imagery is not shot for commercial services, there is more authenticity. Advertisers are looking for authenticity," said Jonathan Klein, co-founder and chief executive of Getty Images.
Getty usually charges $500-600 for "rights managed" photos that are used exclusively by a client during a given time length, the authors of the photos getting 30-40%. Non-exclusive use of images is charged $250 and the photographers gain 20% of that.
The program is to be unravelled in the near future.
Source: The New York Times
The photographers are then invited to participate in a program that will guarantee that their images will be legally licensed and will then be paid the same amount of money that Getty pays its contracted photographers.
"Because the imagery is not shot for commercial services, there is more authenticity. Advertisers are looking for authenticity," said Jonathan Klein, co-founder and chief executive of Getty Images.
Getty usually charges $500-600 for "rights managed" photos that are used exclusively by a client during a given time length, the authors of the photos getting 30-40%. Non-exclusive use of images is charged $250 and the photographers gain 20% of that.
The program is to be unravelled in the near future.
Source: The New York Times
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Hi. If you are reading this and hopefully are interested in Getty Images, I would be keen to get your thoughts (thumbs up or down) on a beta landing page for magazine clients on www.gettyimages.com/magazine
I want to use this page to test ideas, content, ways of communicating with magazine clients (picture reserachers, editors and publishers) and garner feedback from all.
Please leave comments on the website or email me on mark.gosnell@gettyimages.com
Thanks!