US: Yahoo drives more readers to online editions

Posted by Katherine Thompson on July 31, 2008 at 9:26 AM

An alliance between Yahoo and more than 775 newspapers has helped the papers ramp up online readership, according to Yahoo.

Links on Yahoo, Yahoo Sports or Yahoo Finance facilitate access to newspaper websites such as The Dallas Morning News, which can receive up to 800.000 visitors in a couple of hours. According to its deputy managing editor, Anthony Moor, visits through Yahoo links represent "27% of the day's page views, and 65% of the day's unique visitors."

The New York Daily News has also seen its visits increase, its vice president Jon Beck acknowledges that Yahoo links brings "a steady growth of traffic" to their site.

For Yahoo, this alliance allows them to give their readers a "more valuable local perspective" according to Scott Moore, senior vice president and head of media at Yahoo.

Source: Editor & Publisher