US: "Refrigerator Journalism" one way to adapt to new business model

One of the ways in which US newspapers deal with the modified business model of the industry is focusing on "refrigerator journalism", which refers to hyperlocal content that people clip onto their fridges.

"Refrigerator journalism" may be more personal and "hyper-micro-local", such as pieces announcing who won a local school dance competition. John Robinson, editor of Greensboro, North Carolina paper News & Record, said that such content may have a "more authentic feel" and people might prefer to buy the print version instead of going online and printing out the same thing.     

"And the trick these days is to get people wanting to buy the print newspaper, no matter for what reason, for that's where the big advertising bucks continue to reside as opposed to the web site," wrote Follow The Media.

Source: Follow The Media

See also:
US: Through community sites, newspapers try to attract mothers
UK: Defying the odds, local papers suceed on the  web