Today marked the first time Nielsen has released comparable estimates across: TV, the internet and mobile, revealing that "more media may be vying for the consumer's attention, but contrary to conventional wisdom, they're watching more TV than ever before," reported Media Week.

The average American watched 4 percent more TV this May, compared with the same period last year (a total of 127 hours and 15 minutes), and internet usage is up 9 percent for the same period (to 26 hours and 26 minutes).

Regardless of what screen it is viewed on, data showed that wherever there is video, consumers will watch. Consumers watched 2 hours and 19 minutes of video on the internet and 3 hours and 15 minutes on a mobile phone. (These numbers provide benchmarks, as this is the first year for such data)

According to Media Week, "The older consumers tended to watch more traditional TV compared to younger consumers, which more readily adopted video on mobile phones and watch it on the Internet. Teens 12-17 use the Internet less, but they watch more video on mobile than any other age group at 5 hours and 25 minutes. Consumers 18 to 24 watch more video on the Internet than any other age group at 3 hours and 41 minutes."

Source: Media Week