UK: Sky News site revamp with personalized services
Posted by Katherine Thompson on July 2, 2008 at 9:37 AM
Steve Bennedik, the editor of Sky News Networked Media, states that, "The features we are introducing to personalize the site are just the start of a process aimed at allowing our users to tailor sky.com/news to suit all their online needs."
Sky is introducing an online community element to its website, powered by Pluck, enabling users to have their own blogs, to comment on other people's blogs, and discussion boards.
The redesigned website will incorporate SkyCast, a video platform powered by a "white label" version of Google's online video technology, into its news pages to encourage users to submit their own videos relating to news stories.
The new Choose Your News function allows users to hone their news search with categories including most popular stories, most recent video clips and "special interest" topics.
A Story Tracker function will automatically update users on news stories they are following.
Sky News is also launching a news service, powered by news aggregation company Daylife, which will provide readers with any related stories from "external sources" from the UK and international providers.
The website will also include more video, graphics and a new "bold design", as well as an interactive and searchable weather map of more than 4,500 destinations.
Source: Guardian
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