UK: Regional Sunday newspaper transforms itself into a 24/7 news operation
Posted by Katherine Thompson on July 11, 2008 at 9:51 AM
The Sunday Mercury, a British regional Sunday newspaper, is undergoing a transformation; it is turning itself into a 24/7 news operation.
The changes will include the Mercury's journalists breaking stories on the new website rather than in a print addition.
The operation's revamped offering will include its own YouTube channel, a 20-strong team of bloggers, and jokes.
Deputy editor Paul Cole, who is heading up the online initiative, said: "We have built a website that breaks the regional newspaper mould, offering a minimum of 80pc unique material that you won't find in the print edition, and with the emphasis on entertainment and sport.
Two other titles from the same stable - the Birmingham Mail and Birmingham Post - underwent web relaunches earlier this year.
To help attract Internet users to its new site, the Mercury is offering a free download from rock band Primal Scream and a Batman movie ticket giveaway.
The new website - www.sundaymercury.net - is now live and has become the latest Trinity Mirror website to undergo a makeover.
The changes will include the Mercury's journalists breaking stories on the new website rather than in a print addition.
The operation's revamped offering will include its own YouTube channel, a 20-strong team of bloggers, and jokes.
Deputy editor Paul Cole, who is heading up the online initiative, said: "We have built a website that breaks the regional newspaper mould, offering a minimum of 80pc unique material that you won't find in the print edition, and with the emphasis on entertainment and sport.
Two other titles from the same stable - the Birmingham Mail and Birmingham Post - underwent web relaunches earlier this year.
To help attract Internet users to its new site, the Mercury is offering a free download from rock band Primal Scream and a Batman movie ticket giveaway.
The new website - www.sundaymercury.net - is now live and has become the latest Trinity Mirror website to undergo a makeover.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F07%2Fuk_regional_sunday_newspaper_transforms.php&bodytext=The <i>Sunday Mercury</i>, a British regional Sunday newspaper, is undergoing a transformation; it is turning itself into a 24/7 news operation.<br /><br />The changes will include the Mercury's journalists breaking stories on the new website rather than in a print addition.<br /><br />The operation's revamped offering will include its own <b>YouTube</b> channel, a 20-strong team of bloggers, and jokes.<br /><br />Deputy editor <b>Paul Cole</b>, who is heading up the online initiative, said: "We have built a website that breaks the regional newspaper mould, offering a minimum of 80pc unique material that you won't find in the print edition, and with the emphasis on entertainment and sport.<br /><br />Two other titles from the same stable - the <i>Birmingham Mail</i> and <i>Birmingham Post</i> - underwent web relaunches earlier this year.<br /><br />To help attract Internet users to its new site, the Mercury is offering a free download from rock band Primal Scream and a Batman movie ticket giveaway.<br /><br />The new website - <a href="http://www.sundaymercury.net/" target="resource window">www.sundaymercury.net</a> - is now live and has become the latest Trinity Mirror website to undergo a makeover.<br /><br /><form contenteditable="false" mt:asset-id="633" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/sundaymercury.jpg"><img alt="sundaymercury.jpg" src="http://www.editorsweblog.org/sundaymercury-thumb-270x175.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="175" width="270" /></a></form><br /><br /> <div><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Source: <a href="http://www.holdthefrontpage.co.uk/news/080711mercury.shtml">Holdthefrontpage.co.uk</a><br /></div>&title=UK: Regional Sunday newspaper transforms itself into a 24/7 news operation){kind=link}
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