Northcliffe Media Limited are rolling out their hyperlocal sites, the company has added 46 portals to its new-look web operation. 57 of the revamped "thisis..." sites are now active.

The Hull Daily Mail portal was the first site to receive the treatment in May, and it was followed by ten more last month. 46 have gone live this week, including a new portal for the Croydon Advertiser, recently purchased by Northcliffe from Trinity Mirror. 53 more sites will go live in mid-August, and the final 21 in mid-September, bringing the number of "thisis..." sites to 131.

Robert Hardie, Content strategy director, said: "Newspapers now have the ability to put stories into a permanent archive, including old ones."

The Trinity Mirror-owned Uxbridge Gazette is also boasting a new-look site which contains hyperlocal platforms. www.uxbridgegazette.co.uk has links to ten more hyperlocal sites such as http://harlington.uxbridgegazette.co.uk.

Editor-in-chief Adrian Seal said: ""We are particularly excited about the new hyperlocal sites we have developed and it's great that they are open to everyone from Scout groups to churches and schools and local residents in those areas. Already we have received excellent feedback and stories and items of news have started to come in through the website - it's very much part of the future for our editorial operation."

Sources: Holdthefrontpage.co.uk